We live in a turbo-charged digital age. Given the pace of technological advancement, it stands to reason that communities truly should have the freedom to choose where they get their video content and how it’s delivered. No single community should be restricted to monopolies, or left with limited options that usually include DISH Network or DirecTV.
And just as end users can benefit greatly from having multiple choices, so too can the providers who work hard to meet the needs of the market.
Now you’ve tapped into the “why” for Midwest Video Solutions (MVS) provider partnerships and line of services. As a company dedicated to helping small town providers scale efficiently, we’re devoted to helping providers offer diverse, high-quality video content. And that means—you guessed it—offering more and better choices.
Fewer Options, Higher Frustration
Concentrated media ownership has helped spur monopolies forward, despite the idea that American business models don’t encourage such concentrated power. This has resulted in limited providers, especially in smaller towns and rural areas. These monopolies have left end users with very limited options. This poses a huge issue for providers serving customers with budget constraints, special considerations, higher bandwidth needs, and other factors to consider in their choice for video content.
When communities are empowered with more choice in their video content, competition can thrive. This is a cornerstone of American business principles and ingenuity. And this competition is actually helpful for the providers MVS works with—but why?
Because more competition encourages better pricing for end users stretching their dollar, and can motivate better service quality overall. So not only do end users appreciate more choice, but shifting to this model can help providers themselves “stay sharp” and remain competitive in their market. And this can be a huge benefit for small town providers like the ones MVS partners with.
More Choice Benefits the Providers and End Users Alike
We’ve established that community choice in video content providers breeds competition, motivating providers to accelerate service, optimize pricing, and offer more and better packages that suit the diverse needs and wants of users. In communities with greater competition, this means more access to high-speed services and quality streaming, as well as the opportunity to upgrade service—sometimes for the same price or even less! This also opens the door for upselling or bundling services, helping providers build their profitability over time.
The MVS Philosophy
MVS believes that video reliability matters, with a target uptime of 99.975% for all services—far exceeding industry averages. Our team of video experts believes that communities like these and many others should have the exact same choice that larger metropolitan areas may have. And with that broader set of choices, video providers themselves can reduce their costs, offer better service, reduce capital costs for new equipment and upgrades, and deliver pricing that will capture more market share with the end users with whom they want to do business.
With “Midwest” in the name, you probably expect that MVS is a video provider with a solid footprint across states like Wisconsin, Minnesota, and more. But did you know that MVS can serve any video provider in the world where there is reliable transport? Just ask the United States Air Force operations in Japan, one of many customers the team at MVS serves.
The Bottom Line: Deliver the Choice Consumers Want in 2024
End users are asking for more and better choices from their video providers. For providers serving small towns and rural communities, this presents an incredible opportunity. As Customer Experience (CX) becomes a major buzzword in subscription services like streaming and video content, MVS is focused on delivering personalization, adaptability, and scalability that will meet the needs of both providers and the end users they serve. Today’s providers and distributors want to leverage existing infrastructure wisely, offer focused bundles that meet end user demand, and adapt to expanding BYOD demands that can impact streaming quality and service delivery.
With MVS, video content providers can offer communities the choice they want. Through the wide variety of services and support MVS can deliver for providers not just in the Midwest but worldwide, video content providers can build long-term profitability while delivering thrilling streaming and video content quality to their end users.
